BUSHNELL SUES CUDDEBACK FALSE ADVERTISING

Overland Park, KS – November 5, 2007 — Bushnell Outdoor Products announced today that it has sued Non-Typical, Inc. for false and misleading advertising. The lawsuit was filed in the United States District Court for the District of Kansas and alleges that Non-Typical, Inc.’s advertisements for its Cuddeback® trail cameras are false and misleading. The lawsuit seeks an injunction against further false and misleading statements and monetary damages.

Bushnell, Inc. manufactures and sells trail cameras under the Bushnell® trademark. Non-Typical, Inc., located in Wisconsin, manufactures and sells trail cameras under the Cuddeback® brand name.

“Bushnell repeatedly tried to convince Non-Typical to remove its false and misleading advertisements, but they refused,” said Phil Gyori, Vice President of Marketing at Bushnell. “While we much prefer to compete in the market—as we have been doing for years—true competition is difficult when faced with false and misleading advertising. Because Non-Typical refused to remove their false advertising, our management decided that this lawsuit was the only course of action left to us,” concluded Gyori.

Information about the Bushnell line of trail cameras can be found at:
http://www.bushnell.com/trailcameras/trailcameras.cfm?section=#cSection%23
A comparison between Bushnell and Cuddeback cameras can be seen by clicking on “Trigger Time Truth”.